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Small Business Saturday Is Here—Our Favorite Sales Include Tinned Fish and Olive Oil

Picks from our equipment and ingredient reviews and editors.

By
Riddley Gemperlein-Schirm
Riddley Gemperlein-Schirm Serious Eats
Associate Editorial Director, Commerce
Riddley Gemperlein-Schirm is the Senior Commerce Editor for Serious Eats. She joined the team in 2021.
Learn about Serious Eats' Editorial Process
Published November 25, 2023 09:00AM EST
Small Business Saturday Collage

Serious Eats / Jaclyn Mastropasqua

I love a big-box deal on a wicked expensive blender or grill as much as the next person, but that’s not what we’re here for today. Because it’s Small Business Saturday!

Founded in 2010, Small Business Saturday aims at lifting up independent retailers during the shoppiest, spendiest time of the year. In this spirit, we rounded up our favorite kitchen-related deals from small businesses like Fishwife and Brightland, including picks from our reviews and editors. 

Now, I’d be remiss not to say that while these deals are phenomenal and absolutely worthwhile, so is heading out to your favorite local small businesses today and throwing some cash their way. Or maybe do both? I know I will.

The Best Small Business Saturday Sales

Fishwife The Classic Smoky Trio

Fishwife Tinned Seafood Co. The Classic Smoky Trio

Fishwife Tinned Seafood Co.

“I used to be *strongly averse* to canned tuna. The smell gave me the ick, so it’s saying something that, today, I eat tinned fish with glee and relish (and sometimes with relish). Part of this is discovering recipes that go beyond mayo-loaded tuna salad, part of it is trying olive oil-packed tuna (a revelation), and the other big part of it is the re-brand that tinned fish has gotten in the past few years. And one brand that has made tinned fish trendy is Fishwife,” associate commerce editor Grace Kelly says. “When I tested tinned fish, their smoked salmon was one of my favorites—it makes a killer dip that goes great on a rice bowl, and sometimes I just eat it out of the tin with potato chips and sour cream. Old me would be horrified, but new me knows that this is the good stuff.” 

fishwife tinned fish open can of smoked salmon with lemon wedge and bread

Serious Eats / Grace Kelly

Vân Vân Bundle of Flavors

Van Van Bundle of Flavors

Van Van

Vân Vân’s single-origin spices are sourced directly from Vietnamese farmers. Their spices may be a bit different than what you’d expect: They’re meant to be rehydrated and used in place of fresh herbs or aromatics. This includes their purple shallots and Northern Mountain garlic, both of which are excellent in a stir-fry.

van van spices on a marble backdrop

Serious Eats / Riddley Gemperlein-Schirm

The Boardsmith Maple End Grain Cutting Board

The Boardsmith MAPLE END GRAIN CUTTING BOARD

The Boardsmith

This is our longtime favorite wooden cutting board and for good reason: The amount of care The Boardsmith puts into their high-quality boards is next-level and evident from the minute you unbox one. We've used these boards for years at home and in the Serious Eats test kitchen and can tell you they're worth every penny. Right now, The Boardsmith's running a freebie promotion, depending on how much you spend:

  • $250+: Large Care Kit ($35 value)
  • $350-$650: Exotic Cheese Board ($90 value)
  • $650+: Sidekick of Choice ($180 value)
The fine finish on the BoardSmith's end-grain maple cutting board, showing light reflecting off the smoothly finished surface

Serious Eats / Vicky Wasik

Coyuchi Organic Waffle Kitchen Towels 

Coyuchi Organic Waffle Kitchen Towels

Coyuchi 

This California-based small business makes some of our favorite kitchen towels. They’re a splurge, to be sure, but are incredibly absorbent and good-looking. They also have a central towel hook, which is rarer in a kitchen towel than you might think. 

A biege dish towel on a marble surface
Serious Eats / Grace Kelly.

Great Jones Breadwinner 

Great Jones Breadwinner

Great Jones Goods

This loaf pan comes in three bold colors for those who’d like to add a little pizazz to their quickbread (who wouldn’t?). In our tests, it baked up tall, evenly browned loaves and was nicely nonstick. It’s $10 off for Small Business Saturday. 

a hand taking a loaf of bread out of the oven in a pink loaf pan

Serious Eats / Jesse Raub

Two Yuzuco Duos!

YUZUCO DUO

Yuzuco

“Fresh Yuzu is a revelation; it has an almost piney tinge to it like lime juice got a kick of juniper berries. It adds a zip and freshness to some of my favorite marinades, sauces (ponzu!), and dishes, like this steak salad with Yuzu mustard dressing,” Grace says. “And I’ve been obsessed with the Yuzu juice sold by Yuzuco—it's super fresh and comes in cute little plastic bottles with screw caps, making it easy to pour and store for later use.” Yuzuco’s sale gives you $18 off when you order two of their Duos.

Click and Grow Smart Garden 3 

The Smart Garden 3

Click and Grow

Our indoor herb garden testing favored the Click and Grow for its slim profile and foolproof operation. You quite literally only have to add pods and water and the machine does the rest (including cycling on and off). Right now, Click and Grow is offering 30% off all of its smart gardens.

the click and grow herb garden with herbs in it

Serious Eats / Irvin Lin

Big Island Coffee Roasters Kona Coffee Collection

Big Island Coffee Roasters Kona Coffee Collection

Big Island Coffee Roasters

Big Island Coffee Roasters is offering 15% off sitewide at the moment. I’ve massively enjoyed every bean I’ve tried from them, including the (actually quite) boozy barrel-aged coffee.

Made In Stainless Clad Saute Pan 

Stainless Clad Saute Pan 3.5 QT
Made In.

Made In’s sale includes oodles of favorites from our equipment reviews, including our top-rated saute pan (an essential piece of cookware, if you ask us). There’s also major discounts on their truly-hard-to chip dinnerware, elegant silverware, and the best saucier around. 

the Made In saute pan on a marble surface

Serious Eats / Jesse Raub

Bean Box Coffee Sampler

bean-box-coffee-sampler-subscription

Bean Box

“Bean Box has a variety of different subscription options, but I especially like their Coffee Sampler Box,” says commerce writer Jesse Raub. “It includes four sample-sized bags of coffee sent every month from a large selection of curated roasters—it makes a great gift, but it’s also a fantastic way to try new flavor profiles to find out what your coffee preferences truly are.”

Brightland The Essential Capsule

The Essential Capsule

Brightland

If you spend $100 at Brightland, you get 20% off. This set will get you there and comes with two olive oils (Awake and Alive) and two vinegars (balsamic and champagne). As we said in our review of olive oils: “We actually found Awake a bit bolder than Alive, with a potent peppery burn and strong bitter edge; a little will go a long way. Alive was a bit more mellow, fruity, and round, though it still had that back of the throat burn.”

two brightland bottles on pink marble surface with olives and bowl of oil

Serious Eats / Grace Kelly

Fly By Jing Sichuan Chili Crisp

Sichuan Chili Crisp

Fly By Jing

I’ve sung the praises of this chili crisp before. It’s incredible on eggs, excellent on roasted vegetables and proteins, and a wonderful topping for a fried chicken sandwich.  Right now, it’s 20% off.

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