Jamelle Bouie Reviews Kellogg's Minecraft Creeper Crunch Cereal

I have never had a good brand-themed cereal. As of this review, that hasn't changed.

For today’s video, I tried Kellogg’s Minecraft Creeper Crunch cereal. Not only am I old enough to have never played Minecraft, but I had no idea there was this much Minecraft merchandise and branded content. It appears, however, that kids are still crazy about the property, enough so that they’ll want to have a little Minecraft iconography with their breakfast.

The problem is that this cereal, cinnamon-flavored with marshmallows, is not good. It barely tastes like cinnamon, and the marshmallows are flavorless. If Minecraft is a video game about building with digital blocks, then this cereal is like eating those blocks except, I imagine, far less satisfying. These aren’t good as a snack, and the milk isn’t particularly good either. They are, as far as cereal goes, a total failure.

That said, this isn’t the worst thing I’ve ever eaten, and for that alone I don’t think I could give them the lowest possible score. Still, there’s no reason you should ever eat this.

Verdict: 1.5 out of 5 spoons

The opinions expressed are the author's own and do not necessarily reflect those of the Serious Eats staff.